The controversy surrounding automotive incentives remains a hot topic, as many car manufacturers are highly anticipating them. This is especially true for Electric Vehicle (EV) producers marketing their products to consumers in the country.
“Incentives could potentially be a benefit for consumers,” said Mohamad Ilham Pratama, Head of Marketing for Jaecoo Indonesia, during a Forwot discussion titled Indonesia Automotive Outlook 2026.
In the event held in Sentul, Bogor, West Java, on Friday (Jan 23), Ilham assessed that government assistance could encourage the public to purchase electric vehicles.
Considering that automotive incentives serve as an added benefit when customers purchase electric four-wheeled vehicles from Jaecoo. “It is actually very important because we are currently connecting and developing the ecosystem; it becomes a factor in choosing a new car,” Ilham continued.
Nevertheless, Jaecoo has prepared a backup plan in case President Prabowo Subianto and his ministers decide not to grant the assistance. This is intended to keep the electric vehicle market vibrant. Therefore, even without automotive incentives, the public would still be interested in owning Jaecoo’s electrified lineup.
“We have made preparations; meaning, there are several plans that we have already set in place,” said Ilham. However, Ilham was reluctant to elaborate further on the specific plans Jaecoo would implement if the incentives are not disbursed this year.
He stated that the Chinese brand is currently still waiting for the government’s decision. “So, within this month, we will inform the public about the plans we have prepared for our product lineup, especially for EVs,” Ilham emphasized.
Jaecoo ensures that their preparations will not burden consumers, especially those who wish to own an electric vehicle.
“Therefore, Jaecoo is thoroughly calculating various possibilities to provide the best for the people in the country. ‘If we look at the beginning of this year, there are many economic factors. For example, in our assessment, the Rupiah has not yet strengthened,’ Ilham concluded.”
“For information, the Ministry of Industry (Kemenperin) has proposed automotive incentives for the 2026 period. However, one of President Prabowo Subianto’s ministers has confirmed that the government does not intend to provide incentives next year.”
“This is due to several reasons why they are reluctant to provide assistance to car and motorcycle manufacturers in the country. ‘Incentives have already been granted over the past two years for factory establishment, and the results are now evident,’ said Airlangga Hartarto, the Coordinating Minister for Economic Affairs, on a separate occasion.”
“Airlangga stated that car manufacturers who entered through the EV import incentive scheme are reportedly starting to conduct local assembly. This has proven to have a positive impact, such as the emergence of products with competitive price tags.”
Source : Databoks
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